Expanding product range 10club's recent hiring of a COO to lead expansion into new categories indicates a potential opportunity for cross-selling and upselling to existing customers, as well as attracting new customer segments interested in a wider variety of home products.

Tech-driven sales approach Utilizing a tech stack that includes innovative tools like jsDelivr, Google Cloud, and Facebook, 10club showcases readiness to leverage technology for enhanced customer engagement, personalized recommendations, and seamless shopping experiences, offering a competitive edge in the retail market.

Attracting investor interest Having secured $30M in funding, 10club demonstrates financial stability and growth potential. This could signify investor confidence in the company's business model and open up opportunities for partnerships, collaborations, or strategic investments that could drive sales expansion.

Distinct market positioning Positioned as the 'IKEA of India,' 10club's unique selling proposition of quality products at affordable prices sets it apart in the retail sector. This branding could resonate well with cost-conscious consumers seeking value, providing a strong foundation for targeted marketing strategies and customer acquisition.

Competitive landscape analysis Analyzing similar companies like Ticketmaster, Eventbrite, and StubHub can offer insights into market trends, customer preferences, and potential partnerships. Identifying gaps or areas where 10club can differentiate itself can guide effective sales tactics to capture market share and drive revenue growth.