Strategic Partnerships Vivid Seats forming partnerships with key players in the entertainment and travel industries, like MGM Resorts International and Circa Sports LLC, presents an opportunity for cross-promotion and bundled offerings to enhance customer experience and increase ticket sales.

Competitive Analysis Identifying Ticketmaster and Ticketmaster Sport Limited as competitors allows for targeted sales strategies that highlight Vivid Seats' unique value propositions, such as wider event selection and the Vivid Seats Rewards program, to attract customers away from rival platforms.

Public Listing Exploration With recent news of Vivid Seats exploring a sale after receiving takeover interest, sales representatives can leverage the company's growing market presence and brand recognition post-public listing to attract potential investors or buyers looking to tap into the online ticket marketplace industry.

Customer Service Recognition Being recognized as one of America's Best Companies for Customer Service showcases Vivid Seats' commitment to customer satisfaction, providing a strong selling point for sales reps to emphasize the company's focus on delivering exceptional service and value to its clients.

Live Event Collaboration The launch of a live event-focused show and collaboration with I Am Athlete presents a unique opportunity for Vivid Seats to engage with a niche audience interested in live events, offering sales teams a platform to promote exclusive ticket packages related to the show and drive ticket sales.