Global Expansion 1plusX recently expanded its offices to Asia, indicating a strong focus on growing its presence globally. This presents an opportunity for sales development representatives to capitalize on the company's increasing reach and explore new market segments in the Asian region.

Strategic Partnerships The company has established key partnerships with notable players such as Ad Alliance, Italiaonline, and Axelspringer. Leveraging these partnerships as references can enhance credibility when approaching potential clients, showcasing 1plusX's proven track record of delivering value to industry leaders.

Acquisition by TripleLift The recent acquisition of 1plusX by TripleLift for $150M demonstrates the company's attractiveness and potential in the industry. Sales professionals can leverage this acquisition as a point of differentiation, emphasizing the company's alignment with a well-established player in the market to build trust with prospects.

First-Party Data Focus As an award-winning first-party data activation platform, 1plusX empowers publishers and advertisers to harness the power of their own data effectively. Sales teams can tailor their pitches around the importance of data-driven strategies and the competitive advantage that 1plusX's technology brings to the table.

Market Positioning Positioned as a global MarTech company with a strong emphasis on collaboration, trust, privacy, and transparency, 1plusX stands out in the competitive landscape. Sales development representatives can emphasize the company's unique value proposition to differentiate it from competitors and attract clients seeking innovative solutions grounded in partnership and integrity.