Unique Branch Model 1st Financial offers a true P&L model for branches, allowing them to set their own margins based on local climates. This flexibility in pricing strategy can be leveraged to attract new branches seeking independence in decision-making and potential profit maximization.

Extensive Industry Experience 1st Financial boasts over 100 years of collective mortgage experience within its team. Highlighting this expertise can be a strong selling point to establish credibility and trust with potential clients looking for seasoned professionals to guide them through financial decisions.

Cutting-Edge Technology Stack With a tech stack consisting of Amazon Web Services, Google Maps, and advanced security features, 1st Financial demonstrates a commitment to leveraging technology for efficiency and customer service. Positioning the company as tech-savvy can resonate with clients looking for a modern and reliable banking partner.

Sales-Centric Culture 1st Financial prides itself on being sales-centric with operational excellence, indicative of a strong focus on driving revenue growth. Emphasizing this culture can appeal to potential partners or branches seeking a supportive environment that prioritizes sales success and financial performance.

Corporate Culture Advantage 1st Financial is known for its amazing corporate culture and ethical business practices. Highlighting these values can differentiate the company in a competitive market, attracting customers who prioritize working with organizations that uphold integrity and foster a positive work environment.