CEO Appointment Fractory recently hired industry veteran Bjoern Klaas as CEO, indicating potential strategic shifts and a focus on growth. This leadership change may open opportunities for establishing new partnerships and expanding customer base.

Strategic Investments With recent investments from SmartCap Green Fund and Kvanted, Fractory has the financial backing to drive expansion in the UK and Northern Europe. Leveraging these investments can lead to increased sales through market penetration and service diversification.

COO Appointment The appointment of Lone Jensen as the Chief Operating Officer signals Fractory's commitment to operational excellence. Utilizing this leadership addition, sales representatives can highlight improved service efficiency and quality to attract potential customers.

Financial Growth Fractory's consistent funding rounds and revenue within the range of $10M - 50M showcase financial stability and potential scalability. Sales development representatives can leverage this financial health to instill confidence in prospective clients regarding long-term partnerships.

Strategic Partnerships By partnering with Kriya Payments and securing funding from Kreos Capital, Fractory has diversified its offerings and financial support. Sales professionals can capitalize on these partnerships to offer flexible credit options and enhanced value propositions to attract customers seeking varied services.