Expansion of courses Athena Alliance recently launched a Board Readiness course and is introducing an Executive Leadership Course this fall. This presents an opportunity to promote these new courses to executives and professionals looking to enhance their leadership skills.

Key personnel additions With the hiring of Erin Essenmacher as Chief Experience and Strategy Officer and experienced board director Beth Lewis, there is potential to engage with these leaders for partnership opportunities or targeted offerings aligned with their expertise and influence.

Partnership with 6sense The partnership with 6Sense Insights, Inc. focused on empowering female CMOs through The Empowered CMO Board Book provides a pathway to collaborate with organizations seeking board-level marketing expertise and to promote relevant solutions to this target audience.

Tech stack insights Athena Alliance employs a range of technologies such as Salesforce Marketing Cloud Account Engagement, which indicates a focus on leveraging digital tools for engagement. This tech-savvy approach presents an opportunity for tech solution providers or integrators to offer synergistic services.

Industry connections With a network of 3,000+ C-level women, VCs, and CEOs across industries and collaborations with organizations like SWE and Intel, Athena Alliance offers access to a diverse and influential audience. Leveraging these connections can open doors to strategic partnerships and client acquisition opportunities.