Print-on-demand Expansion Consider offering print-on-demand services to cater to growing demand for customized printing solutions, leveraging technology stack for efficient production.

Local Market Penetration Focus on local marketing strategies to penetrate the Rockford, Illinois market fully, emphasizing proximity for quick turnaround times and personalized service.

Competitive Pricing Strategy Develop competitive pricing packages for small businesses and individuals seeking printing services, aligning with or undercutting similar companies' rates.

Diversified Product Line Introduce a diversified product line including promotional items, business cards, and signage to attract a wider clientele and increase sales opportunities.

Partnerships with SMEs Establish partnerships with small and medium enterprises in the region to be their printing solutions provider, ensuring steady business and recurring sales.