Strategic Partnership Potential Big Cartel's recent partnership with MailChimp indicates a focus on enhancing marketing capabilities for users. Exploring strategic partnerships with marketing technology companies could lead to mutually beneficial collaborations and expanded sales opportunities.

International Expansion Avenue The launch of the European edition of Principium suggests a potential avenue for international expansion. Identifying key markets in Europe and tailoring marketing strategies to target European artists and businesses could drive growth in sales.

Competitive Differentiation Strategy Recognizing Etsy and Alizoni as competitors highlights the need for a clear differentiation strategy. Emphasizing Big Cartel's unique value propositions, such as user-friendly online store tools or dedicated support for artists, could help position the company favorably in the market and attract more sales.

Product Enhancement Opportunities The launch of improved Taxes feature demonstrates a commitment to enhancing user experience. Continuing to listen to customer feedback and iterating on product features based on user needs could strengthen customer loyalty and drive sales growth.

Creative Collaboration Initiatives Collaborating with creative partners like Death To Stock Limited showcases an interest in fostering artistic communities. Developing more collaborative initiatives, such as exclusive artist showcases or joint marketing campaigns, could attract a wider audience and create new sales opportunities.