Insights

Strong Funding Support Maurten recently secured a substantial funding of $21.8M, indicating a strong financial position which can potentially enable larger orders and partnerships.

Strategic Industry Partnerships The partnerships with key entities like the International Trail Running Association and NN Running Team present opportunities for collaborative ventures and cross-promotions, expanding the customer base and sales reach.

Innovative Product Ecosystem Maurten's offerings based on patented Hydrogel Technology, such as Gels, Drink Mixes, and Solids, provide a unique selling point that can attract health-conscious consumers and fitness enthusiasts, driving sales growth.

Global Brand Recognition Being recognized as a leading global sports nutrition company enhances Maurten's credibility and visibility, potentially opening doors to international markets and increased sales opportunities.

Leveraging Athlete Partnerships Partnering with renowned athletes like Eliud Kipchoge through initiatives like the virtual marathon relay can create brand advocacy, increase brand loyalty, and ultimately drive higher sales volumes.

Maurten Tech Stack

Maurten uses 8 technology products and services including Google Ads Conversion Tracking, Craft CMS, Video.js, and more. Explore Maurten's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Craft CMS
    Content Management System
  • Video.js
    Javascript Libraries
  • PWA
    Miscellaneous
  • Google
    Search Engines
  • HSTS
    Security
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Maurten's Email Address Formats

Maurten uses at least 1 format(s):
Maurten Email FormatsExamplePercentage
First.Last@maurten.comJohn.Doe@maurten.com
49%
First@maurten.comJohn@maurten.com
1%
First.Last@maurten.comJohn.Doe@maurten.com
49%
First@maurten.comJohn@maurten.com
1%

Frequently Asked Questions

Where is Maurten's headquarters located?

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Maurten's main headquarters is located at Arvid Wallgrens Backe 20 Göteborg, se. The company has employees across 3 continents, including EuropeNorth AmericaOceania.

What is Maurten's official website and social media links?

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Maurten's official website is maurten.com and has social profiles on LinkedIn.

How much revenue does Maurten generate?

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As of June 2025, Maurten's annual revenue reached $3.8M.

What is Maurten's NAICS code?

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Maurten's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Maurten have currently?

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As of June 2025, Maurten has approximately 124 employees across 3 continents, including EuropeNorth AmericaOceania. Key team members include Chief Brand Officer: H. R.Chief Marketing Officer: J. R.Chief Operating Officer: G. O.. Explore Maurten's employee directory with LeadIQ.

What industry does Maurten belong to?

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Maurten operates in the Wellness and Fitness Services industry.

What technology does Maurten use?

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Maurten's tech stack includes Google Ads Conversion TrackingCraft CMSVideo.jsPWAGoogleHSTSApacheApache HTTP Server.

What is Maurten's email format?

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Maurten's email format typically follows the pattern of . Find more Maurten email formats with LeadIQ.

When was Maurten founded?

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Maurten was founded in 2015.
Maurten

Maurten

Wellness and Fitness ServicesGöteborg, Sweden51-200 Employees

Maurten exists to serve an ecosystem of physical products and resources that enable all humans to become greater athletes. Always athlete-first — solving the real problems that limit performance. Maurten's fueling ecosystem includes Gels, Drink Mixes, and the Maurten Bicarb System — all based on patented Hydrogel Technology — and Solids.

Section iconCompany Overview

Headquarters
Arvid Wallgrens Backe 20 Göteborg, se
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $10M

    Maurten's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Maurten's revenue is in the range of $10M

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