Global Craft Traditions The Citizenry partners with master artisans worldwide, offering unique designs rooted in rich craft traditions. Sales opportunities lie in positioning these globally-inspired products as authentic, premium offerings that resonate with consumers seeking distinctive home decor.

New Product Lines The recent introduction of collections like Portraits and customizable furniture opens up avenues for cross-selling and upselling. Sales teams can leverage these new product lines to engage existing customers and attract new ones by highlighting the unique, personalized nature of these offerings.

Strategic Acquisitions Following the acquisition by Havenly, The Citizenry now operates under a larger brand umbrella. This presents sales opportunities for exploring synergies with sister brands St. Frank and leveraging combined resources for enhanced marketing campaigns and joint promotions to drive sales growth.

Digital Expansion Utilizing a tech stack that includes Salesforce and Google Workspace, The Citizenry demonstrates a commitment to digital innovation. Sales development representatives can capitalize on this by leveraging data-driven insights for targeted marketing strategies, enhancing customer experiences, and driving online sales growth.

Brand Partnerships Collaborations with entities like Saatchi Art Group showcase The Citizenry's ability to form strategic brand partnerships. Sales professionals can leverage these collaborations to tap into wider audiences, create exclusive product offerings, and drive sales through co-marketing initiatives that capitalize on shared brand values.