Leverage AT&T Network 1stel leverages the strength of AT&T's network to provide phone and internet services for businesses in Texas. Highlighting this partnership can attract businesses looking for reliable and well-established telecom solutions.

Competitive Analysis By comparing 1stel's size and offerings with similar companies like Avaya, Nextiva, and Vonage, sales teams can emphasize personalized service, agility, and flexibility as unique selling points to target businesses seeking a more tailored approach to telecommunications.

Market Diversification Approach With a revenue range of $0 - 10M, 1stel is positioned to cater to small to medium-sized businesses that may not be the target market for larger competitors like AT&T or Verizon Wireless. Targeting this segment can open up new sales opportunities and partnerships.

Technology Integration Showcase Highlighting 1stel's tech stack including WordPress, MySQL, and Backbone.js can appeal to tech-savvy businesses looking for innovative and modern telecommunication solutions. Emphasizing features like Tailwind CSS and YouTube integration can attract businesses with specific technical needs.

Employee Engagement Strategy 1stel's employee size of 11-50 indicates a lean team that can provide personalized attention and dedicated support to clients. Emphasizing this close-knit team dynamic and commitment to customer care can resonate with businesses looking for a more responsive and collaborative telecom partner.