Insights

Diverse Product Inventory Tire Rack offers a broad and diverse in-stock inventory from 17 major tire and 41 wheel brands, positioning itself as a one-stop shop for all tire and wheel needs. This extensive product range can cater to various customer preferences and vehicle types, presenting ample cross-selling opportunities.

Wide National Coverage With a network of over 9,000 independent Recommended Installers nationwide, Tire Rack has a wide-reaching service coverage for local installation needs. This expansive reach ensures convenience for customers across the country, allowing for potential partnerships and joint marketing initiatives with installation providers.

Reputable Test Data The extensive tire testing conducted by Tire Rack's team of 90-plus test drivers provides valuable insights for consumers through real-world data and reviews. Leveraging this reputable information can enhance sales pitches, build customer trust, and differentiate the company's offerings in the competitive tire market.

Strategic Acquisitions Recent acquisitions by Discount Tire and S & S Discount Tire have brought Tire Rack under new ownership, opening possible avenues for collaboration and expansion. Building relationships with these entities and exploring joint promotional campaigns can lead to increased brand visibility and sales opportunities.

Online Video Content The launch of video content on platforms like YouTube provides Tire Rack with a digital marketing tool to engage customers and showcase product features. Sales teams can leverage these videos as educational resources during the sales process, driving customer engagement and potentially increasing conversion rates.

The Tire Rack Tech Stack

The Tire Rack uses 8 technology products and services including Adobe After Effects, Adobe Experience Manager, Figma, and more. Explore The Tire Rack's tech stack below.

  • Adobe After Effects
    Cad & Graphics
  • Adobe Experience Manager
    Content Management System
  • Figma
    Design
  • Microsoft Outlook
    Email
  • UKG
    Human Resource Management System
  • Google My Business
    Miscellaneous
  • HSTS
    Security
  • Apache
    Web Servers

The Tire Rack's Email Address Formats

The Tire Rack uses at least 1 format(s):
The Tire Rack Email FormatsExamplePercentage
FLast@tirerack.comJDoe@tirerack.com
64%
First@tirerack.comJohn@tirerack.com
29%
FirstLast@tirerack.comJohnDoe@tirerack.com
5%
FirstL@tirerack.comJohnD@tirerack.com
2%

Frequently Asked Questions

Where is The Tire Rack's headquarters located?

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The Tire Rack's main headquarters is located at 7101 Vorden Pkwy South Bend, Indiana 46628 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is The Tire Rack's official website and social media links?

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The Tire Rack's official website is tirerack.com and has social profiles on LinkedIn.

How much revenue does The Tire Rack generate?

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As of June 2025, The Tire Rack's annual revenue reached $5B.

What is The Tire Rack's NAICS code?

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The Tire Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does The Tire Rack have currently?

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As of June 2025, The Tire Rack has approximately 670 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: S. C.CIO: J. R.Chief Information Officer: J. R.. Explore The Tire Rack's employee directory with LeadIQ.

What industry does The Tire Rack belong to?

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The Tire Rack operates in the Motor Vehicle Manufacturing industry.

What technology does The Tire Rack use?

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The Tire Rack's tech stack includes Adobe After EffectsAdobe Experience ManagerFigmaMicrosoft OutlookUKGGoogle My BusinessHSTSApache.

What is The Tire Rack's email format?

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The Tire Rack's email format typically follows the pattern of . Find more The Tire Rack email formats with LeadIQ.

When was The Tire Rack founded?

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The Tire Rack was founded in 1979.
The Tire Rack

The Tire Rack

Motor Vehicle ManufacturingIndiana, United States501-1000 Employees

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Our team of 90-plus test drivers (our sales team) tests tires from every major tire manufacturer on our state-of-the-art, 10-acre test facility. The findings are then posted on our website, www.tirerack.com, where you can make an educated decision on a tire, wheel or performance accessory purchase.

We have also collected results from more than 150,000 consumer surveys representing over 2.6 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition various testing and informational videos are available online in our Video Center at www.tirerack.com/videos

Since 1979, we have grown from a single-point retail store in Indianapolis to encompass over 1.8 million square feet of space in 10 distribution centers across the country. A diverse and broad in-stock inventory from 17 major tire and 41 wheel brands can be delivered anywhere in the country in two days or less. Nationally, more than 9,000 independent Recommended Installers are available to service your local installation needs.

Section iconCompany Overview

Headquarters
7101 Vorden Pkwy South Bend, Indiana 46628 US
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
501-1000

Section iconFunding & Financials

  • $1B

    The Tire Rack's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    The Tire Rack's revenue is in the range of $1B

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