Innovative Marketing Campaigns Homes.com executed a standout marketing campaign, 'Snap and Search' and 'Now at Super Bowl LVIII,' showcasing innovative features to attract users and drive engagement, presenting an opportunity to emphasize unique property search capabilities in sales pitches.

Expansion into International Markets With the recent expansion of facilities to the United Kingdom, Homes.com has tapped into a new market. This geographic diversification provides a fresh avenue for sales representatives to explore partnerships and collaborations with international clients and investors.

Promotion of Digital Tools The launch of Wayfinder, a digital tool by Homes.com, opens up opportunities for sales professionals to highlight the company's commitment to enhancing the home buying journey. Leveraging this tool's success story in sales conversations can demonstrate Homes.com's dedication to customer satisfaction.

Transparent Brand Philosophy Homes.com's brand philosophy of 'Your Listing, Your Lead' emphasizes transparency in the real estate industry. This commitment to honesty and fairness presents a unique selling point, enabling sales teams to build trust with clients by showcasing Homes.com's ethical approach.

Tech Stack Differentiation By leveraging a robust tech stack including Curalate, Shopify, and Nginx, Homes.com demonstrates a commitment to cutting-edge technology. Sales development representatives can use this as a selling point, showcasing the company's tech-savvy approach and ability to provide modern solutions to clients.