Expansion into new markets MIDFLORIDA Credit Union recently opened a branch in Bradenton, expanding its presence to 65 locations statewide. This expansion signifies a growth opportunity for sales development representatives to target new customers in the Bradenton area.

Strategic partnerships and acquisitions By integrating with Prime Meridian Bank and investing in organizations like Ridge Area Arc, MIDFLORIDA Credit Union is strategically partnering and acquiring to enhance its offerings. Sales professionals can leverage these partnerships to cross-sell services and attract customers from acquired entities.

New product launch The launch of the High Yield Checking Account by MIDFLORIDA Credit Union indicates a focus on innovation and improved service offerings. Sales development representatives can capitalize on promoting this new product to attract customers seeking competitive interest rates.

Key personnel hire With the appointment of Shrita Walker as Vice President/Commercial Loan Officer, MIDFLORIDA Credit Union has strengthened its commercial lending department. Sales professionals can utilize this leadership addition to forge new relationships in the commercial lending market.

Real community engagement MIDFLORIDA Credit Union's investment in the local community, like donating to Ridge Area Arc, demonstrates a commitment to social responsibility. Sales development representatives can leverage these community engagements to build trust and attract customers who value corporate social responsibility.