Strategic Partnerships Blue Buffalo Co. has recently entered into partnerships with major companies like Walmart, Amazon Fire TV, and Haagen Dazs, showcasing a strong network that could be leveraged for cross-selling opportunities.

Market Expansion The company expanded its facilities to Richmond, Virginia, and attended various events in collaboration with organizations like the Florida Veterinary Medical Association, hinting at a growing presence in new markets that could be targeted for sales growth.

Innovative Campaigns Blue Buffalo Co.'s engagement in campaigns like 'Inspire by FVMA' and 'Reese' Bark Club' demonstrates a commitment to unique marketing approaches that can attract new customers and foster brand loyalty for potential sales conversions.

Television Advertising As the only pet food brand advertising on television, Blue Buffalo possesses a significant advantage in brand visibility, creating opportunities to capitalize on consumer awareness and drive sales through targeted marketing strategies.

Premium Quality Positioning Being positioned as a leader in premium quality, all-natural pet nutrition, Blue Buffalo Co. can appeal to consumers seeking high-end products for their pets, presenting a lucrative sales segment to focus on for revenue growth.