Insights

Global Expansion Opportunities BoConcept is aggressively expanding to 600+ stores globally and actively seeking multi-unit franchise partners worldwide. This indicates a strong market demand and offers potential sales opportunities for businesses looking to collaborate with a reputable brand in the furniture sector.

Premium Product Range BoConcept offers premium-quality, modern, and fully customizable furniture targeting the 'affordable luxury' market. This positions them as a desirable choice for customers seeking sophisticated living spaces, presenting an opportunity for businesses to tap into the luxury furniture segment.

Renowned Designer Collaborations Collaborations with globally renowned designers like Bjarke Ingels Group and Morten Georgsen have helped BoConcept create products with international appeal and exceptional design. Leveraging these partnerships could open doors for businesses seeking to offer exclusive and high-end designer furniture.

Exceptional Brand Reputation With recognition at events like the Luxury Lifestyle Awards and receiving prestigious design awards, BoConcept has established an outstanding reputation in the furniture industry. Partnering with a brand known for exceptional design can enhance the credibility of businesses and attract a discerning clientele.

Marketing Support and Training BoConcept offers extensive marketing, communication, and visual merchandising support, along with exceptional training in all business areas. This indicates a commitment to helping franchise partners succeed, providing an opportunity for businesses to leverage existing support structures for accelerated growth.

BoConcept Tech Stack

BoConcept uses 8 technology products and services including Unpkg, cdnjs, Open Graph, and more. Explore BoConcept's tech stack below.

  • Unpkg
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Open Graph
    Content Management System
  • Salesforce Commerce Cloud
    E-commerce
  • Modernizr
    Javascript Libraries
  • Web Vitals
    Javascript Libraries
  • Windows Server
    Operating Systems
  • reCAPTCHA
    Security

BoConcept's Email Address Formats

BoConcept uses at least 1 format(s):
BoConcept Email FormatsExamplePercentage
FL@boconcept.comJD@boconcept.com
54%
First.Last@boconcept.comJohn.Doe@boconcept.com
19%
Last@boconcept.comDoe@boconcept.com
16%
FirstLast@boconcept.comJohnDoe@boconcept.com
11%

Frequently Asked Questions

Where is BoConcept's headquarters located?

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BoConcept's main headquarters is located at Mørupvej 16, Herning, 7400, DK. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is BoConcept's official website and social media links?

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BoConcept's official website is boconcept.com and has social profiles on LinkedIn.

How much revenue does BoConcept generate?

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As of June 2025, BoConcept's annual revenue reached $750M.

What is BoConcept's SIC code NAICS code?

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BoConcept's SIC code is 5932 - Used Merchandise Stores NAICS code is 442110 - Furniture Stores.

How many employees does BoConcept have currently?

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As of June 2025, BoConcept has approximately 1.3K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: M. K. J.Chief Retail Officer: K. W.Chief Product Officer: S. J. J.. Explore BoConcept's employee directory with LeadIQ.

What industry does BoConcept belong to?

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BoConcept operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does BoConcept use?

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BoConcept's tech stack includes UnpkgcdnjsOpen GraphSalesforce Commerce CloudModernizrWeb VitalsWindows ServerreCAPTCHA.

What is BoConcept's email format?

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BoConcept's email format typically follows the pattern of . Find more BoConcept email formats with LeadIQ.

When was BoConcept founded?

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BoConcept was founded in 1952.
BoConcept

BoConcept

Furniture and Home Furnishings ManufacturingDenmark1001-5000 Employees

From Denmark to the world since 1952, BoConcept is the brand name of Denmark’s most global retail furniture chain, specializing in premium quality interior design for the urban-minded customer and creating outstanding modern and sophisticated living spaces at affordable prices. 

BoConcept's first store opened in Paris in 1993 and after 25+ years it is present in 65 countries with 300+ stores (expanding to 600+ in the next years).


LOOKING FOR MULTI-UNIT FRANCHISE PARTNERS AROUND THE WORLD

EXCITING INVESTMENT OPPORTUNITIES GLOBALLY!

BoConcept is expanding globally and looking for Franchise Partners with a Multi-unit mindset and the intention and financial capacity to invest in several stores within an agreed geographic area.


WHY JOIN BOCONCEPT FRANCHISE?

• Global brand, with an outstanding reputation and demand worldwide
• Successful business, expanding to 600+ stores in a few years
• Experienced and solid franchisor, with a unique, proven and vibrant concept
• Business concept with a quick generating cash flow model
• High turnover per square meter and high gross margin and profitability
• Unique “Interior Design Service” as a powerful tool to differentiate
• Exceptional training and support in all business areas and retailing
• High standard store opening process to help the stores perform from day 1
• Extensive Marketing, Communication & Visual Merchandising guidance and support


OUR PRODUCTS 

• Premium quality and design, priced in the "affordable luxury" market sweet spot 
• Modern, functional and fully coordinated product collection, allowing extensive customization 
• Collaborations with world renowned designers, creating beautiful pieces with international appeal

 
INVEST IN A SUPERIOR RETAIL FRANCHISE EXPANDING GLOBALLY

PARTNER WITH A PREMIUM LIFESTYLE DESIGN BRAND

JOIN A SUCCESSFUL BUSINESS, WITH A TOP POSITION IN THE GLOBAL FURNITURE SECTOR 


MORE INFORMATION:

• Website: www.boconcept.com/franchise
• Email: franchise@boconcept.com

Section iconCompany Overview

Headquarters
Mørupvej 16, Herning, 7400, DK
SIC Code
5932 - Used Merchandise Stores
NAICS Code
442110 - Furniture Stores
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    BoConcept's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    BoConcept's revenue is in the range of $100M$1B

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