Global Presence Sonatest operates from three company sites across the world, with a strong presence in the UK, USA, and Canada. This international footprint provides an opportunity for expanding sales geographically and tapping into diverse markets.

Innovative Product Offerings Sonatest has a reputation for product innovation and market firsts in NDT instruments. The introduction of advanced equipment like the VEO phased array flaw detector and the Prisma instrumentation presents a sales opportunity to offer cutting-edge solutions to customers seeking advanced NDT testing equipment.

Partnerships and Collaborations Sonatest has established partnerships with companies like EchoBolt and CREO Engineering Solutions. Leveraging these collaborations can open up avenues for joint sales efforts and offering bundled solutions to customers looking for comprehensive NDT testing services.

Recent Product Launches Sonatest has recently launched the CREO BOLT scanner and Wave 1.8 Update, showcasing a commitment to product development and enhancement. Introducing these new products into the sales portfolio can generate interest from existing and potential customers seeking advanced scanning solutions.

Competitive Positioning Sonatest competes with companies like Olympus Corporation, Zetec, and Magnaflux Quasar in the NDT instruments market. Understanding competitors' offerings and positioning Sonatest's products as unique solutions can aid sales teams in differentiating and capturing market share.