New Product Launches Bausch & Lomb recently launched multiple new eye care products, including Blink Nourish Lubricating eye drops, Blink Boost Lubricating eye drops, LUMIFY Preservative Free, and Zenlens Chroma HOA scleral lens. These product launches indicate a focus on innovation and market expansion, presenting sales opportunities for cross-selling and upselling to existing and potential customers.

Partnership with Walmart The partnership between Bausch & Lomb and Walmart to host eye care clinics at Walmart stores nationwide opens up significant sales opportunities. Through this collaboration, Bausch & Lomb can leverage Walmart's extensive customer base to increase brand visibility, reach new customers, and drive sales of their eye health products and services.

Global Presence With a significant global footprint spanning nearly 100 countries, Bausch & Lomb has a wide reach and access to diverse markets. This global presence provides the company with opportunities to expand its sales internationally, tap into emerging markets, and establish strategic partnerships with local distributors or retailers to drive revenue growth.

Regulatory Approvals The recent CE Mark approval for Bausch & Lomb's LuxLife full range of vision intraocular lens (IOL) presents a sales opportunity in European markets. This regulatory approval enhances the company's credibility, allowing them to capitalize on the approval to increase sales and market share in the EU region.

Recall Response Strategy Despite the recall of some intraocular lenses, Bausch & Lomb's swift and transparent response underscores their commitment to product quality and customer safety. Leveraging this incident as a demonstration of responsible corporate behavior can help build trust with customers, potentially leading to increased sales as customers see Bausch & Lomb's integrity in action.