Event Sponsorship Atrium Health's partnership with the 2025 PGA Championship as the Official Health Care Provider opens up opportunities for healthcare solutions tailored to sports events, potentially leading to sponsorships or partnerships with other major sporting events.

Oncology Biomarker Testing The emphasis on biomarker testing for colorectal cancer showcased at the HOPA Annual Conference 2025 presents a sales opportunity for offering advanced oncology testing solutions to improve therapy optimization and patient outcomes.

Pediatric Hospital-at-Home Model The launch of the nation's first pediatric hospital-at-home model by Atrium Health creates openings for innovative healthcare technologies and solutions tailored to pediatric care, potentially serving as a model for partnerships in delivering care beyond traditional hospital settings.

Cancer Survivorship Programs The substantial funding received by Atrium Health for cancer survivorship programs indicates a focus on holistic patient care. This presents a sales opportunity for companies offering services or products supporting cancer survivors' well-being and quality of life.

Research Partnership The partnership with umaryland.edu to evaluate osteosarcoma treatment methods creates a potential sales opportunity for healthcare technology providers or pharmaceutical companies offering solutions aimed at improving treatment efficacy and reducing healthcare costs.