Prominent hires Porter Novelli has made key senior hires recently, such as appointing Laura Hill as Managing Partner - Engagement and Sarah DaVanzo as chief innovation officer and head of strategic services and foresight. Leveraging the expertise and networks of these seasoned professionals can open doors to new business opportunities through their industry connections.

Market expansion With the launch of PN Engage and the establishment of a new corporate and brand practice in EMEA led by James Ruane, Porter Novelli is actively expanding its market reach and service offerings. This expansion presents potential sales opportunities for businesses seeking innovative communication solutions in diverse regions.

Revenue range Porter Novelli falls within the revenue range of $100M - 1B, a significant bracket in the industry. Targeting companies with similar revenue profiles as clients or partners could result in mutually beneficial collaborations and increased sales prospects.

Competitive landscape Identifying similar companies like Ketchum, Sard Verbinnen & Co, and APCO Worldwide, among others, provides insights into the competitive landscape. Understanding the strengths and weaknesses of competitors can help tailor sales strategies and pitches to highlight Porter Novelli's unique value proposition.

Tech-savvy approach Porter Novelli utilizes a variety of technology tools in its operations, including Google Ads, Adobe Analytics, and Salesforce Social Studio. Highlighting the company's tech-savvy approach to potential clients who value innovative communication solutions can position Porter Novelli as a forward-thinking partner for their business needs.