Insights

Market Expansion Sweetwater's recent collaborations and partnerships with industry organizations like MusiCares and Sweet Relief present an opportunity for sales expansion by tapping into the network of professionals and musicians associated with these entities.

Employee Programs The launch of the Ivy Tech AYD program showcases Sweetwater's commitment to employee development. Leveraging this initiative, sales teams could explore offering specialized products or services to cater to the educational needs of employees.

Customer-centric Culture With a strong customer-focused culture, Sweetwater provides a valuable proposition for sales reps. Aligning sales strategies with the company's 'Do what's right for the customer' ethos can significantly enhance customer loyalty and retention.

Industry Recognition Recognition through awards like Best Company Culture and Best CEO positions Sweetwater as a reputable player in the market. This recognition can be leveraged by sales teams to build credibility and trust with potential clients.

Tech Integration The utilization of tech tools like Jenkins, Amazon RDS, and Redux signifies Sweetwater's inclination towards innovation. Sales development representatives can leverage this tech-driven approach to offer cutting-edge solutions to tech-savvy customers.

Sweetwater Tech Stack

Sweetwater uses 8 technology products and services including Jenkins, Amazon RDS, Redux, and more. Explore Sweetwater's tech stack below.

  • Jenkins
    Continuous Integration
  • Amazon RDS
    Database
  • Redux
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • iOS
    Programming Languages
  • Datadog
    Real User Monitoring
  • Adobe Creative Suite
    Visualisation Software
  • Laravel
    Web Frameworks

Media & News

Sweetwater's Email Address Formats

Sweetwater uses at least 1 format(s):
Sweetwater Email FormatsExamplePercentage
First_Last@sweetwater.comJohn_Doe@sweetwater.com
95%
FLast@sweetwater.comJDoe@sweetwater.com
3%
FirstLast@sweetwater.comJohnDoe@sweetwater.com
1%
First@sweetwater.comJohn@sweetwater.com
1%

Frequently Asked Questions

Where is Sweetwater's headquarters located?

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Sweetwater's main headquarters is located at 5501 US Highway 30 W Fort Wayne, IN 46814 US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Sweetwater's phone number?

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You can contact Sweetwater's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sweetwater's official website and social media links?

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Sweetwater's official website is sweetwater.com and has social profiles on LinkedIn.

How much revenue does Sweetwater generate?

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As of June 2025, Sweetwater's annual revenue reached $806M.

What is Sweetwater's NAICS code?

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Sweetwater's NAICS code is 339992 - Musical Instrument Manufacturing.

How many employees does Sweetwater have currently?

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As of June 2025, Sweetwater has approximately 1.5K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief People & Culture Officer: J. O.Chief Sales Officer (cso): D. F.Chief Information Officer: J. J.. Explore Sweetwater's employee directory with LeadIQ.

What industry does Sweetwater belong to?

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Sweetwater operates in the Musicians industry.

What technology does Sweetwater use?

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Sweetwater's tech stack includes JenkinsAmazon RDSReduxModernizriOSDatadogAdobe Creative SuiteLaravel.

What is Sweetwater's email format?

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Sweetwater's email format typically follows the pattern of . Find more Sweetwater email formats with LeadIQ.

When was Sweetwater founded?

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Sweetwater was founded in 1979.
Sweetwater

Sweetwater

MusiciansIndiana, United States1001-5000 Employees

Since 1979, Sweetwater has been committed to giving music makers the ultimate shopping experience. Whether our customers are buying their first guitar or building their dream studio, we're committed to being a music gear retailer they can trust.

When you come to work at Sweetwater, you are immediately immersed in a culture that is centered on one mantra: "Do what's right for the customer."​ And while we're all busy pressing toward that goal, the same holds true regarding the environment we provide for our employees. We have an awesome time working in great surroundings, earning competitive wages, enjoying excellent perks, and living in a great area. We strive to do the right things to facilitate a culture that is not only high performance, but also one that's stimulating and fun to be a part of.

Even with Sweetwater's remarkable growth, the workplace maintains a "small company"​ feel and a personalized, family-oriented philosophy. From the daily work environment to special occasions, we're always focused on doing what is right for our employees.

Take a virtual tour to see our campus: http://www.sweetwater.com/tour/

Section iconCompany Overview

Headquarters
5501 US Highway 30 W Fort Wayne, IN 46814 US
Phone number
NAICS Code
339992 - Musical Instrument Manufacturing
Founded
1979
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Sweetwater's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Sweetwater's revenue is in the range of $100M$1B

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