Celebrity Endorsement Scotch & Soda appointed Joe Jonas as their brand ambassador, signaling a strong focus on celebrity partnerships for increased brand visibility and customer engagement.

Acquisition Impact The recent acquisition of Scotch & Soda by BLUESTAR ALLIANCE, LLC. presents an opportunity to leverage the resources and expertise of a larger parent company, potentially leading to expanded distribution channels and market penetration.

Tech Partnership By partnering with Nogin, Inc., Scotch & Soda gains access to advanced Intelligent Commerce solutions to enhance direct-to-consumer operations, enabling personalized customer experiences and improved sales conversions.

Product Launch The launch of the SS25 capsule collection in collaboration with Burton Morris offers a fresh assortment of products, creating buzz and driving sales with innovative designs appealing to a broader customer base.

Sustainability Focus Scotch & Soda's commitment to sustainability aligns with the growing consumer demand for eco-conscious brands, presenting an opportunity to leverage their responsible practices as a key selling point to attract environmentally conscious customers.